PERAN DINAS KOPERASI DAN USAHA MIKRO KECIL MENENGAH DALAM PENGEMBANGAN PEMASARAN TENUN IKAT DI KABUPATEN TTU

Rusli, Nur Ain (2021) PERAN DINAS KOPERASI DAN USAHA MIKRO KECIL MENENGAH DALAM PENGEMBANGAN PEMASARAN TENUN IKAT DI KABUPATEN TTU. Undergraduate thesis, Universitas Timor.

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Abstract

Nur Ain Rusli, NPM: 22170143 "THE ROLE OF COOPERATIVES AND SMALL AND MEDIUM MICRO ENTERPRISES IN THE DEVELOPMENT OF IKAT WEAVING MARKETING IN NORTH CENTRAL TIMOR REGENCY" with the main guide Dr.AP.Aplonia Pala, S.Sos., MM. The purpose of this research is to analyze the role of the Cooperative Service and Small and Medium Micro Enterprises in the Development of Ikat Weaving Marketing. This research is a qualitative study with observation data collection techniques, Indepth interviews and documentation. The informants in this study amounted to five people consisting of one person from the Cooperative Service and the other from a ikat weaving businessman. The data used is primary and skunder data obtained from observations and from the archives of the TTU District Cooperative Office. The results showed that: the role of the Cooperative Service and MSMEs in developing the ikat weaving business has not been implemented perfectly because it has not provided overall assistance, causing some entrepreneurs to develop their businesses because there is still a lack of capital. The Cooperative Service also provides a savings and loan system so that it can drain or help entrepreneurs to be able to develop their business. But there are still many entrepreneurs, especially in ikat weaving entrepreneurs who have not realized the existence of this savings and loan system so that many of them are still based on the capital obtained from the sale of ikat weaving that they sell so that the help of providing jobs from cooperatives through savings and loans has not fully run well. The savings and loan program is also still hampered, because of the error of members who borrow capital for business but do not return cooperative loan money and other members are also reluctant to pay mandatory deposits again, so that the implementation of empowerment in savings and loan business units in ikat weaving businesses and other businesses is also hampered. And in developing a connective weaving business, creativity is needed to be based on forward thinking, new ideas, and different from existing products to improve and create new markets and attract consumers of ikat weaving.

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